They can literally create mini Amazon Web sites if they want to, building on Amazon's huge database of products and applications for their own purposes. In addition to the affiliate program that lets anybody post Amazon links earn a commission on click-through sales, there's now a program that lets those affiliates (Amazon calls them "associates") build entire Web sites based on Amazon's platform. You could say that Amazon is simply the ultimate hub for selling merchandise on the Web, except that the company has recently added a more extroverted angle to its strategy. You can find used goods, refurbished goods and auctions. Since 2000, you can also find goods listed by third-party sellers - individuals, small companies and retailers like Target and Toys 'R Us. You can find straight sales of merchandise sold directly by Amazon, like the books it sold back in the mid-'90s out of Jeff Bezos' garage - only now they're shipped from a very big warehouse. lets almost anyone sell almost anything using its platform.
The other main feature that puts on another level is the multi-leveled e-commerce strategy it employs. If you let the Web site stick a cookie on your hard drive, you'll find yourself on the receiving end of all sorts of useful features that make your shopping experience pretty cool, like recommendations based on past purchases and lists of reviews and guides written by users who purchased the products you're looking at. Customer tracking is an Amazon stronghold.
Investors Should Learn Something About China.The embedded marketing techniques that Amazon employs to personalize your experience are probably the best example of the company's overall approach to sales: Know your customer very, very well. Invisalign maker sees more than $3 billion in market cap start to disappear after earnings, revenue sinkĬaterpillar Earnings Are Coming. It Trimmed Guidance, Wrote Off Self-Driving Investment.Īrgo AI shuts down as Ford, VW pull backing from autonomous-vehicle startup that raised more than $3 billion Mobileye stock jumps 38% in return to Wall Street, even though ‘investors don’t want to talk about autonomous vehicles right now’įord Stock Is Falling.
Sleep Number stock tanks amid slashed earnings forecast, ‘historically low’ consumer sentiment Ann and Gordon Getty’s Collection of 1,500 Items Achieved $150 Million Across 10 Auctions
0 kommentar(er)
